84. Beyond Content: Unlock AI’s Full Potential as an OBM

Apr 11, 2025

🎙️ Episode Title: Beyond Content: Unlock AI’s Full Potential as an OBM (with The Laurens)

In this powerhouse episode, Leah Steinkirch chats with The Laurens—Lauren Shaw and Lauren Capwell, co-founders of Clarity Playbooks—about how Online Business Managers (OBMs) can tap into AI beyond just writing content. This conversation is a masterclass on using AI to elevate strategy, streamline workflows, and deepen empathy in sales and marketing. From using AI to understand your ideal client’s unspoken fears to mapping your entire quarterly strategy in minutes, this episode is jam-packed with actionable insights and real OBM-friendly use cases.

Whether you’re AI-curious or already deep into prompt crafting, this episode will expand your understanding of what’s possible when AI becomes your strategic partner.

 

3 Key Takeaways:

• Go Beyond Content—Use AI to Strategize Like a COO
  • Don’t just use AI to create posts—use it to brainstorm marketing strategies, prioritize tasks based on energy and revenue goals.
• Let AI Think With You, Not For You
  • AI can unlock emotional insights and blind spots that level up your communication and empathy.
•  Custom GPTs = OBM Power Tools
  • Custom GPTs are the secret weapon for OBMs. Create assistants tailored to your client’s brand, sales conversations, or tech stack. 

 

Where to find The Laurens

• 🌐 the.clarityplaybooks.com – Learn more about The Laurens and their AI Sales Accelerator

• Community - Join here

• 📩 Contact The Laurens: [e-mail]

 

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